Sponsors

The Summit was delivered with the support of partners who share the Alliance’s belief that young entrepreneurs are a force for economic renewal. Sponsoring the 2014 Summit placed an organisation at the centre of a genuinely global conversation, alongside governments, international bodies and some of the world’s most recognisable companies, at a moment when the eyes of the business world were on Australia and the G20.

Partnering with the Summit

Sponsorship was structured around the Summit’s programme and audience rather than as simple advertising. Partners could support plenary sessions, showcases, working groups and social functions, and in doing so they reached a delegate group that is unusually senior for a young-entrepreneur event.

The organisers positioned the Summit as a platform for organisations that want to demonstrate a real commitment to entrepreneurship, job creation and private-sector-led growth, on a stage that connects directly to the official B20 and G20 agenda.

Why get involved

The case for involvement rested on reach, relevance and reputation. Sponsors of the 2014 Summit were offered:

• Global media and mention opportunities, with the spotlight on the Summit and its partners
• Exposure to global business networks built through the Alliance
• Direct access to delegates through the week’s programme and social functions
• Association with international partnerships in entrepreneurship and development
• Alignment with an agenda that feeds into the B20 and G20 processes

For many partners the last point was decisive: the Summit offered a credible route from a brand’s support for entrepreneurship into the policy conversation that shapes it.

Global reach and impact

The reach of the network behind the Summit was substantial. The G20 YEA represented over a million young entrepreneurs employing around twelve million people, with an extended network of roughly eleven million entrepreneurs, eleven million employees and eleven million more people in delegate and stakeholder networks. Across all media channels over the previous twelve months the Alliance’s global reach was estimated at some 709 million, and its member organisations hosted events and media conferences with federal, regional and local governments. The table below gathers the headline figures.

Our sponsors and partners

The 2014 Summit was supported by a mix of corporate sponsors, international organisations and research partners. Named supporters of the Summit and the wider Alliance around that period included Astra, Chevron, DHL, China Construction Bank, COFCO, FMI and GE on the corporate side, and organisations including the United Nations Development Programme, the UN Millennium Campaign, the G8 and G20 Research Group, Ernst & Young and Accenture among the institutional and professional partners.

The combination was deliberate. It brought together private capital, development expertise and policy research under one Summit, and it gave delegates a realistic picture of the partnerships that support entrepreneurship in practice.

Exhibition and delegate village

The exhibition gave partners a physical presence in the middle of the Summit. Stands and displays formed part of the delegate village at the Sheraton on the Park, where delegates passed between sessions, registration and the social programme. For organisations that wanted to be seen and approached as well as heard, the exhibition was the natural fit.

Because the venue concentrated the programme in one hotel, exhibition partners benefited from a steady flow of delegates throughout the week rather than a single short window. The organisers worked with each exhibitor to place their involvement where it would meet the right audience.

Sponsorship and exhibition opportunities

Beyond headline sponsorship, organisations could take part through the exhibition and associated packages. These were designed for partners who wanted a physical presence at the Summit, a stall or stand in the delegate village, or a defined role in a particular session or function.

Partners who were interested in supporting the Summit were invited to contact the conference team using the details on the Contact Us page. Because sponsorship was built around the programme, the organisers worked with each partner to match support to the sessions, audiences and outcomes that mattered most to them. For organisations thinking about future Summits, the 2014 experience showed how sponsorship of the G20 YEA community translates into a place in a global conversation about jobs, growth and the next generation of businesses.